What is needed for Project, Summary

Optional:

Title Page

Start with a title page. 

Include the name of the band and the song

a nice image of the band or artist if it fits with the mood of the video. 

You can also put your production company logo in along with the record label.

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Necessary:

Elevator pitch

1 minute pitch of your video

1 or 2 sentences summing up what we want to achieve

maximise impact and interest!

Use visually descriptive words, be specific, and paint a picture of what the video will look and feel like. Keep this brief, get them excited and leave them wanting more.

 

Treatment document

A synopsis of your piece with accompanying visuals 

Roles (other post)

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Concept 

Theme development for our video

Narrative / concept / performance video development, decide which

Narrative. Clear story

Concept. Idea represented

Performance. People performing

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Visualizing Concept

Moodboard 

What style are you going for?

Visual references

Describe the feeling and look of the video. What format will it be shot on? Are you going for a stylized look? What kind of editing? Long cinematic shots or quick jump cuts? Are you doing any animated or CGI sequences? Cite references for the style; this can be anything such as films, paintings, books, celebrities, or photographs. Whatever best communicates how your video will look. Include 2 to 3 pages of just images.

Props

Costume

Location

Lighting

Camera Angles

Characters

Mood. Emotion

Types of shot

Storyboards / animatic

key dramatic storytelling beats

where start action

where action turning to new direction

payoff for action

what captures attention of viewer

compelling theme

timing of song & length of shot

animatic possible if time allows

Useful for visualising the entire piece. Reference timing to song,

camera movements, shot size, location description, lighting etc

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Story 

Character Development

If relevant, write detailed descriptions of your main character(s) -

name, background, motivation, challenges, how they develop etc

Narrative Development

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Filming & Editing

Location scouting

Check out possible locations, get permission, check weather! Etc

Shot list

List of all shots needed

Shooting schedule

Equipment , props, costumes itinerary 

Include props, people, duration, shot size and location per shot

Location scouting

Production / Post- Production Schedule

When are things happening, what is needed, contact info of all people etc

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